READING Service Design Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi The Design of Everyday Things by Donald A. Norman Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by William Lidwell This is Service Design Thinking: Basics – Tools – Cases by Marc Stickdorn Service Design: From Insight to Implementation by Andy Polaine Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bella Martin Experience Design: A Framework for Integrating Brand, Experience, and Value by Patrick Newbery 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization by Vijay Kumar Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder Share book reviews and ratings with Kai, and even join a book club on Goodreads. Leave a Reply Cancel replyYou must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.